Why do fashion designers copy the past all the time? In-Brief

Why do fashion designers copy the past all the time? In-Brief

14th Jul 2020

A brief history of fashion

Which is better - a skin or a corset, a shoe with a toe to the knee or a platform of 20 cm? Who and why invented the fashion, when will it end, and why do fashion designers copy the past all the time? 

Fashion history until the 20th century. 

The word “fashion” has Latin roots - it comes from the word “modus”; measure, moderation, size. What is symbolic is from the French “mode” (fashion), because Paris is considered to be the place of the appearance of fashion. 

Fashion - as the dominance of a certain style of clothing, not supported by natural or social necessity. Skins in the Bronze Age were popular, but were not fashionable, they helped to survive in harsh climates. But the huge noses of the shoes, high platforms, multi-meter train of dresses, corsets and other elements that are not needed to survive or emphasize the status - the beginning of the history of fashion. It appeared in the XII-XIII centuries and for a long time remained a part of the life of the elite, nobles, kings and rich. 

Mass fashion began only in the 20th century, which was facilitated by the creation of the ready-to-wear style - boutiques of the finished dress.

The history of fashion until the 20th century is interesting only to professional historians, but we emphasize that many extravagant ideas of modern designers originate in the amazing fashion of the Middle Ages and the New Age. In the 19th century, along with emancipation, revolutions, Napoleonic wars and the struggle for human rights, the struggle for comfortable clothes and shoes begins. First of all, this applies, of course, to women who are forced to wear corsets of the Victorian era, known for the fact that it was customary to put on the legs of grand pianos with round tips so that they do not look too vulgar. Fashionable XX century In the XX century, fashion changes rapidly and irrevocably , although it moves rather in a spiral, constantly evolving and returning to the trends of past decades. 

The beginning of the 20th century, “The Beautiful Epoch” of the modern style. 

Refusal from the constraining movement, massive dresses, emphasis on harmony, balance between aesthetics and expediency. Shoes - comfortable with a small heel. 20s Women wear short hair, dance Charleston and tango. Men change a jacket with striped trousers for a jacket. Coco Chanel creates a little black dress. Women's skirts are getting shorter, shoes are turning into an accessory that emphasizes the length of the legs. Twenties - the time of the famous cobblers Salvatore Ferragamo, Andre Perugia and Charles Jordan. Platform shoes, open-toe shoes and sandals are in fashion.

30's Simplicity replaces open sexuality. 

Fashion for soft, fluid, feminine clothes with “prudent” length. Flounces, bows and ruffles are again popular. Hair is long and carefully styled. Classic high-heeled shoes. 40sTime of hard trials and lack of materials for the production of simple things. Clothes from the battlefields are in fashion, women try on men's things. Coco Chanel creates a tweed suit for women. They prefer shoes with low heels, practicality of shoes is important. 50s Post-war world almost like posters of the Soviet Union is full of hopes for a bright future. Women get the right to wear trousers without causing general condemnation. A variety of hairstyles, rhinestones and patterns are in fashion. Roger Vivier reinforces heels with a steel rod and opens the world with stilettos.

60's Cultural, Sexual and Fashionable Revolution. 

Youth fashion, mini-dresses, unisex and hippie styles appear. The most famous model of the sixties is the big-eyed Twiggy with a short hairstyle. Shoes with square heels and mini-boots are in fashion. 70s. Italy - one of the centers of world fashion. The return of femininity, classic and restrained female images. The Disco style appears with bright makeup and massive jewelry. Wedge shoes, platforms up to 20 cm are in fashion. Hippies prefer high boots and clogs. 

80's Return of aggressive female sexuality in clothes. 

Passion for aerobics, everyone wears bright body and leggings. Free-cut clothing, bright makeup and perm for women. Shoes - platforms, pointed toes of shoes and boots. Stiletto heels are perfectly combined with a women's business suit. 

90's Unisex in clothes and shoes, minimalism and enthusiasm for the "ecological style". 

The height of the heel decreases, the mod returns to platforms from the 70s. Time passes, the fashion changes, develops, returns to the past, draws inspiration there and again forces to change the wardrobe. 

In the 21st century, it has already changed several trends, and not even two decades have passed. But it was the 20th century that made it fast, swift, and volatile. Follow the fashion, but do not change your taste.